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Start with Why by Simon Sinek

  • Warner Library 121 N Broadway Tarrytown, NY 10591 USA (map)

March 2019 Business Book Club

Start with Why by Simon Sinek

Join entrepreneurs, business owners, and individuals interested in learning something new for our monthly book discussion. March’s discussion will be about Start with Why by Simon Sinek, synopsis below.

Please RSVP below if you plan to attend. Have any questions? Reach out here and let me know.

“In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
 
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
 
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
 
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. ”

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Earlier Event: February 7
Principles by Ray Dalio